ArtMart: an Art Supply Marketplace - Pitch Deck & Website
This was a semester long project in my DMI capstone that involved creative thinking to create an app or website to solve a problem. My idea was an art supply marketplace that specifically targets university art students. You can learn more about my concept and research by downloading my pitch deck and visting the website.
Content Creation
This is the Instagram feed for Lone Star Workshop which I run. I create content in the form of photos, reels, and stories to promote the business and meet KPI goals.
Advertising Strategy Slide Deck
In Account Planning, I learned how to communicate effectively within a team and better understand consumers through interviews, data, and polls. This class involved a semester-long research project on the Dole Live Right products. This meant researching Dole, the current consumers, and the client’s target consumer. This all accumulated into creating a strategy to gain traction with the 18-25 demographic through the deconstruction of the product.
Video Editing
I created this promo for the Sew N So blog. The orginal footage was for my Visual Storytelling class, I sadly lost the actual final video. That video detailed my how I saw a $200 dollar dress online and then just made it myself and then my own struggles with creativity.
HTML, CSS, Bootstrap, and Wordpress
Created this website using my knowledge of HTML, CSS, and Bootstrap. For my course in Web Design and Publishing, I created a website about cocktails and desserts in Texas called Bittersweet. This website was created using a Bootstrap template but hosts original photos, CSS, and Canva designs. For my final project in the class, I created a WordPress website for a fake business called So N Sew. This is not a real business but a business based on one of my actual skills.
Bittersweet So N Sew
Social Media Analytics Portfolio
Created social media content for client to use on Facebook, Twitter, Instagram and Instagram Stories, along with monthly analytics reports, for client as part of Advanced Social Media and Analytics course. Used analytics data to develop client portfolio, addressing client strengths and areas for growth.
Mimic Social Certificate
In a class called Social Media for Strategic Communication, we used a social media account simulation to learn how to work with a client to meet their goals in engagement, reach, and followers. I learned strategies for both organic and paid content and how to work with influencers.
Blog
This blog was created for a Fundamentals of Digital and Online Media class. I learned how to create interesting blog content and the importance of eye-catching design and photography.
Blog